Cookie Policy
Parts Central of Texas uses cookies and similar technologies to operate the website, understand visitor activity, improve performance, and support a more useful shopping experience.
What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They help a site remember settings, keep features working, and understand how visitors use pages.
How We Use Cookies
- Keep core website features working properly.
- Remember preferences and saved settings.
- Improve speed, security, and performance.
- Analyze visitor behavior and site traffic.
- Support relevant offers, promotions, and advertising.
Types Of Cookies We Use
- Essential cookies are needed for important website functions.
- Performance cookies help us understand how visitors use the site.
- Functional cookies remember preferences and improve browsing.
- Advertising cookies may help deliver more relevant promotions.
Pixels
Pixels are tiny graphics with unique identifiers that help track online activities. Unlike cookies, which are stored on your device, pixels are embedded invisibly in web pages or HTML-based emails. They enable insights into behavior but are controlled by third parties. Parts Central does not manage how third parties use these pixels.
Google Analytics
We use Google Analytics to better understand how visitors interact with our website. Google may collect data such as:
Google aggregates this information and shares insights with us and other website operators, including demographics, interests, regions, and browsing devices. We may also use advanced Google Analytics features, including display advertising. These use first-party cookies (like Google Analytics) and third-party cookies (like the DoubleClick cookie) to optimize and deliver relevant ads.
- Entry and exit pages
- Pages viewed and time spent on each
- Browser version and operating system
- IP address and geolocation
Online Advertising
To learn more about interest-based advertising and the choices available to you, you can use the following resources:
You can also adjust your mobile device settings:
Note: Opting out does not stop all advertisements. It only means the ads you see may no longer be personalized based on your interests. We are not responsible for the effectiveness or availability of third-party opt-out tools.
- Visit the DAA resources: https://aboutads.info/choices
- Visit the NAI resources: https://networkadvertising.org/choices
- If you are in the EEA, UK, or Switzerland, visit: https://youronlinechoices.eu
- iOS: Limit Ad Tracking
- Android: Opt-Out of Interest-Based Ads
- Download the AppChoices app: https://youradchoices.com/appchoices
Customer Data & Traffic Patterns
When you contact us via phone, email, or letter, we may keep a record of the correspondence to address issues, resolve disputes, and improve service. If other users or third parties provide information about your activities on our site, we may also keep those records.
We also track customer traffic patterns during online sessions, including pages viewed, categories browsed, and in some cases, specific URLs. Your IP address may be used to diagnose server or software issues and to administer the site.
We may share aggregated, non-identifiable statistics (such as pages viewed or sales trends) with trusted third parties.
Third-Party Cookies
Some cookies may be placed by trusted third-party services, such as analytics providers or payment processors, to support secure transactions and improve our website.
Managing Your Cookie Preferences
You can manage or disable cookies at any time through your browser settings. Please note: disabling certain cookies may affect how the website functions and may limit your shopping experience.
Updates to This Policy
We may update this Cookie Policy periodically. Any changes will be posted here with an updated 'Last Updated' date.
Contact Us
For questions about cookies or tracking technologies, email admin.tx@partscentral.us or call (888) 528-3657.